PRIMARK has revamped a few of its iconic skincare merchandise in honour of an important trigger – together with a viral Bobbi Brown dupe.
The retailer has given three of its hottest merchandise a pink makeover for Breast Most cancers Consciousness Month.
Primark has given three of its best-sellers a pink makeoverCredit score: Primark
The transfer is in honour of Breast Most cancers Consciousness MonthCredit score: Primark
Amongst these is its PS… Prep + Excellent Vitamin Enriched Moisturising Primer – an opulent cream that usually sells out because of its reputation on TikTok.
The £4.50 product is a dupe for the Bobbi Brown Vitamin Enriched Face Base and a whopping £47.50 cheaper.
“The key to a clean base and long-lasting make-up? A strong primer,” Primark bosses mentioned.
“That’s why we’d like to take this second to introduce to you to the Vitamin Enriched Moisturising Primer, which is a part of our PS… Prep + Excellent vary.
“Providing a creamy consistency, this face moisturiser is formulated with oat oil and shea butter to assist nourish the pores and skin and assist its moisture barrier.
“Whereas Nutritional vitamins E, C and niacinamide search to impart hydration, brighten and soothe the complexion.
“ Use a pea sized quantity and work gently into the face utilizing upward and outward motions earlier than beginning in your make-up look.”
The £5 PS… Prep + Excellent Setting Spray has additionally been given a pink makeover.
Primark’s magnificence group described it because the “very best closing step in your skincare routine or because the completion to your make-up search for the day”.
“This mild and refreshing mist goals to set the face, so you possibly can go about your day with out fear,” they mentioned.
“It’s infused with moisturising and calming aloe vera, niacinamide – an ingredient identified for its redness decreasing properties – and provitamin B5.”
Via the pink items, Primark says it’s making its greatest donation so far by gifting £1 million to wonderful most cancers charities throughout Europe and the US.
The quick style retailer’s £1.50 PS… Excessive Shine Lip Gloss was additionally given a pink makeover for the trigger.
Magnificence buffs have in contrast this to Kylie Jenner’s Excessive Gloss assortment – besides it’s a formidable £15.50 cheaper.
Primark’s magnificence group took to Instagram to share the information of the pink makeover.
“These merchandise look wonderful,” one shopper responded.
“In love with these,” one other added.