THE lingerie enterprise is a booming trade and with large bra gross sales comes large cash – particularly if there’s a big-name celeb behind the designs, or modelling in entrance of the digicam.
In line with Statista, the worldwide lingerie market is at the moment valued at a staggering $55 billion (£40.8bn), and in 2022 it was estimated to be value round $5.3 billion (£4.3m) within the UK alone.
There’s large cash to be made within the lingerie trade should you’re a family title like Amanda HoldenCredit score: CHRISTIAN VERMAAK/JD WILLIAMS
With lingerie changing into an more and more profitable enterprise, it’s little shock so lots of our favorite stars choose to department out into the trade.
Right here, with the assistance of PR specialists, we take a more in-depth take a look at a number of the greatest names within the lingerie recreation, and assess how a lot they could possibly be incomes from their ventures…
SAVAGE X FENTY – Rihanna
Rihanna is a big powerhouse title within the lingerie marketCredit score: Savage X Fenty
Rihanna’s private web value in 2023 is estimated to be a staggering $1.4 billion (£1.1bn), in response to Forbes, and her lingerie line Savage X Fenty is reportedly value $270million (£220m).
PR skilled and coach Natalie Trice says: “Rihanna’s web value simply reveals her enterprise prowess.
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“With Savage X Fenty, Rihanna mirrors her dedication to inclusivity, difficult standard magnificence requirements, and permitting ladies to attach together with her on a deeper stage.”
Branding and tradition skilled Nick Ede says: “Rhianna has performed an incredible job creating her lingerie model, and never solely is it so inclusive, the enterprise mannequin of a subscription service means she’s raking it in.
“I reckon she might be making round £20m a yr, and since the model is on-line the overheads aren’t as massive so she will be able to make much more of a revenue.”
Skims – Kim Kardashian
Kim created her shapewear model after not having the ability to discover underwear that matched her personal pores and skin toneCredit score: INSTAGRAM
It appears there’s nothing Kim Kardashian can’t flip her hand to together with her shapewear model now value billions.
Natalie says: “Kim Kardashian takes no prisoners and as a shrewd businesswoman she has an estimated web value of $1.7 billion (£1.3bn), together with her loved-by-millions Skims vary valued at $4 billion (£3.2bn).
“The tender, female however attractive items showcase a want to offer shapewear for all physique sorts and provides ladies entry to undies that makes them appear and feel good.”
Nick provides: “She’ll be making over £50m a yr because the queen of shapewear, surpassing the unique Spanx model and there’s no stopping her.”
Marks and Spencer – Rosie Huntington-Whiteley
Rosie has been an enormous title within the lingerie trade for over a decade, working with M&S to supply vastly in style collectionsCredit score: MARKS AND SPENCER
In line with Celeb Internet Value, mannequin Rosie Huntington-Whiteley has an total web value of $30m (£24m).
She’s been working with Marks and Spencer for over a decade, producing every little thing from lounge put on to vastly in style lingerie collections for the excessive road model.
And, the collaboration has proved extraordinarily profitable with Rosie usually credited for serving to make the model the success it nonetheless is right now.
Nick says: “She’ll be making a cool £2m a yr, and she or he has turn into a central a part of Marks and Spencer’s persevering with success.
“She single-handedly made M&S cool ten years in the past and she or he’s nonetheless conserving the model related.”
Victoria’s Secret – Abbey Clancy
Abbey teamed up with Victoria’s Secret and has modelled a variety of attractive and sporty unitsCredit score: Mega
UK supermodel Abbey Clancy, who’s married to former footballing professional Peter Crouch and has an estimated web value of $3.4m (£2.7m), teamed up with Victoria’s Secret for his or her Christmas marketing campaign final yr.
And he or she hasn’t regarded again since, modelling a complete host of attractive and sporty types for the model.
Natalie says: “Victoria’s Secret might come underneath scrutiny for his or her angels however their sensible collaboration with the girl-next-door as soon as once more retains issues actual.
“Extra broadly, Clancy has a wider vogue portfolio too, together with her work with Tesco and their F&F vary, so these membership card factors should be including up for somebody!”
Nick says: “Abbey will possible be making over £1m a yr from this collaboration, and can most likely make extra, the extra she sells.
“She’s very likeable and in style, and is the right face for the model.”
Intimissimi – Jennifer Lopez
Jennifer Lopez is the newest large title to crew up with underwear model IntimissimiCredit score: INTIMISSIMI
Earlier this yr, Jennifer Lopez – who’s value a cool $400m (£320m) – signed on as Intimissimi’s New World Model Ambassador, becoming a member of the likes of Sarah Jessica Parker and Heidi Klum.
Natalie says: “Jennifer Lopez’s function as Intimissimi’s international model ambassador signifies the model’s dedication to partaking with various audiences they usually faucet into her international attraction as they need robust, fashionable ladies to purchase into their merchandise.
“Let’s face it, who doesn’t wish to appear like Jennifer, however extra importantly, to really feel assured and know what they need from life.”
Nick provides: “J-Lo gained’t get off the bed for a number of million, so I can think about she might be commanding a hefty sum.
“For all ladies – and people over fifty particularly – she’s a mode and physique inspiration, and reveals you’ll be able to look and be attractive at any age with this new marketing campaign.”
JD Williams – Amanda Holden & Davina McCall
Each Amanda Holden and Davina McCall have collections and have modelled for JD WilliamsCredit score: CHRISTIAN VERMAAK/JD WILLIAMS
JD Williams have teamed up with not one family title, however two – actually championing their model.
Each Davina McCall – who has an estimated web value of £4m – and Amanda Holden – value roughly £3.6m – have collaborated on lingerie collections.
Natalie says: “These ranges present a pathway for individuals to purchase into the celeb life-style and really feel glamorous with out breaking the financial institution. At a time when most of us are watching the financial institution steadiness, this works of their favour.
Nick says: “Each these family names look sensational – I can think about they’ll each be making round £1m from their collaboration with the favored model.”
Davina McCall has modelled lingerie for the modelCredit score: JD Williams