Say goodbye to the little blue chicken — Elon Musk has formally relaunched Twitter below the brand new identify X.
Musk, 52, introduced on Sunday, July 23, that the social media platform could be rebranded with a brand new title and brand. “Interim X brand goes stay later as we speak,” Musk revealed in a Sunday tweet.
Earlier that day, the enterprise mogul — who took over Twitter in October 2022 after buying the corporate that April — teased that the design for the model’s new brand was practically full, writing, “If a ok X brand is posted tonight we’ll make [it] go stay worldwide tomorrow.”
Musk additionally hinted on the brand’s design, tweeting, “If X is closest in type to something, it ought to, in fact, be Artwork Deco.”
The letter X holds nice significance to Musk, as he launched the aerospace firm SpaceX in 2002. “Undecided what refined clues gave it [a]manner, however I just like the letter X,” the Tesla CEO captioned a picture of himself crossing his arms in an X form.
In celebration of Twitter’s rebrand, the corporate illuminated its workplaces with the positioning’s model new X design. “Our headquarters tonight,” Musk wrote alongside a photo of the model’s San Francisco, California, headquarters on Sunday.
Twitter CEO Linda Yaccarino shared a similar photo of the constructing, which she captioned, “Lights. Digital camera. X!”
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Yaccarino, 59, referred to as X “the long run state of limitless interactivity” in a series of Sunday tweets. She continued: “For years, followers and critics alike have pushed Twitter to dream larger, to innovate quicker, and to meet our nice potential. X will do this and extra. We’ve already began to see X take form over the previous 8 months via our fast function launches, however we’re simply getting began.”
The rebrand announcement has been met with combined reactions from followers. “I’m Xstatic for a brand new starting,” one X user wrote in response to Yaccarino’s tweets. One other consumer, in the meantime, expressed their disappointment within the new updates by writing, “Elon Musk fails at making selections NOBODY desires!”
Others jumped on the probability to poke enjoyable at Twitter’s new identify, together with Sesame Avenue. “The letter X will likely be holding a press convention later as we speak,” the show’s official X account captioned an image of a letter X puppet at a microphone.
Following Musk’s acquisition of Twitter final yr, a number of celebs spoke out in opposition to the platform’s new guidelines and laws, which included paying $7.99 to keep up a verified blue verify mark.
“I deactivated my Twitter account as we speak,” Gigi Hadid wrote through a November 2022 Instagram Story. “For a very long time, however particularly with its new management, it’s changing into increasingly more of a cesspool of hate & bigotry, and it’s not a spot I wish to be a part of.”
Elton John, in the meantime, defined he was leaving Twitter the next month upon studying of Musk’s plans to grant “common amnesty” to suspended accounts.
“All my life I’ve tried to make use of music to deliver individuals collectively. But it saddens me to see how misinformation is now getting used to divide our world,” John, 76, tweeted at the time. “I’ve determined to not use Twitter, given their latest change in coverage which can enable misinformation to flourish unchecked.”