RIHANNA has overtaken Kim Kardashian on Forbes’ checklist of the 100 richest self-made girls in America, with a web price of £1.1billion.
She is now positioned 20, forward of Kim at 21. However the bulk of the 35-year-old singer’s fortune comes from her Fenty Magnificence empire, not her chart-topping hits.
Rihanna’s Fenty Magnificence vary bought greater than £72million price of merchandise in its first few monthsCredit score: Getty
Jennifer Lopez is making tens of millions from cosmeticsCredit score: JLO Magnificence’
She is certainly one of many A-Checklist girls, together with Jennifer Lopez and Kylie Jenner, making tens of millions from cosmetics.
Model and tradition knowledgeable Nick Ede says: “With the wonder trade booming and predicted to exceed £578billion by 2028, it’s no marvel that celebrities wish to be part of it.
“Whether or not it’s a world famous person like Rihanna or a homegrown actuality star like Sam Faiers, the urge for food to purchase into the celeb world of glamour and wonder is growing yr on yr.
“Some could also be owned or half owned by the key cosmetics producers however it’s the celeb title that’s getting them seen and promoting tens of millions.”
Right here, Nick reveals the celebs with the most important international magnificence empires and their success secrets and techniques.
LAUNCHED in 17 nations in 2017, Fenty Magnificence by Rihanna is probably the most profitable celeb cosmetics vary on the face of the planet.
The singer, who owns 50 per cent of the model alongside luxurious items firm LVMH, targeted on creating formulation that work for all pores and skin sorts “so that ladies all over the place could be included”.
Nick says: “Rihanna has hit the nail on the pinnacle together with her magnificence model. She bought greater than £72million price of merchandise in its first month alone.
“She rigorously created a model that unites folks, whereas additionally working with the most important luxurious items enterprise on this planet.
“Rihanna is probably the most profitable star within the international magnificence area.”
Selena Gomez is among the most adopted celebrities on social mediaCredit score: Getty
SELENA GOMEZ’S Uncommon Magnificence launched right here final yr, and partnered with one of many greatest luxurious magnificence stockists, SpaceNK.
Since then, the make-up model – which is designed for “on a regular basis self-expression” – has raked in tens of millions.
Nick says: “Its inclusive nature and down-to-earth attraction has made the model an enormous success.
“Uncommon Magnificence is usually trending on social media, with movies of magnificence bloggers testing out her Gentle Pinch Liquid Blush and Liquid Contact weightless basis racking up 1000’s of views.
“Selena, who’s within the high ten most adopted celebrities on social media with 418million followers, typically tags Uncommon Magnificence in her posts, which causes it to pattern, reaching a lot more shoppers.”
HER face is wrinkle-free and her pores and skin silky clean, however Jennifer Lopez insists she has by no means had any invasive procedures carried out.
The 53-year-old singer and actress – who claims the key to her glow is eight hours’ sleep an evening and a very good skincare routine – launched JLo Magnificence in 2020.
In addition to day by day necessities, her skincare model additionally features a “focused booty balm” for followers who desire a bum like Jen’s.
Nick says: “Her objective was to create an opulent however accessible model that anybody can afford and use day by day – and he or she definitely hit the nail on the pinnacle.
“J-Lo’s pores and skin is among the most talked-about matters in showbiz, with everybody questioning what her secret is.
“She was one of many first to maximise on licence offers, and her perfume is among the greatest sellers ever.
“She’s an enormous title, and this in the end will create massive gross sales.”
Kim Kardashian bought 300,000 contour kits inside two hours of them happening saleCredit score: Getty
HAVING reworked herself from a high actuality TV star right into a shrewd businesswoman, certainly one of Kim Kardashian’s greatest moneymakers is her magnificence model SKKN By Kim.
The vary contains cleansers, toners, hyaluronic acid serum, face lotions and oil drops.
It additionally options residence equipment, together with a waste basket fabricated from concrete for £130.
Nick says: “Regardless of merchandise costing as much as £200, magnificence followers are nonetheless flocking to purchase them.
“Kim shifted 300,000 items of her signature Creme Contour Kits inside two hours of their launch in 2017.
“She’s carried out an ideal job, making a model that stands aside from her sister Kylie’s.
“SKKN is bought alongside her shapewear line, SKIMS, which suggests Kim appears to be all over the place we glance.
“Along with her 358million Instagram followers and the Kardashians having secured two extra seasons of their actuality present, Kim – at 42 – is within the excellent place for her model to make many extra tens of millions.”
Victoria Beckham’s magnificence vary is a excessive earner for the previous Spice LadyCredit score: Getty
LAUNCHED again in 2019, Victoria Beckham Magnificence swiftly turned probably the most worthwhile a part of Victoria’s enterprise branding.
And regardless of her style label reporting a £5.9million loss in 2021, the wonder merchandise are serving to to maintain her earnings up.
Nick says: “Whereas Victoria has beforehand struggled together with her style line, she definitely is aware of the right way to make her personal model work in different areas.
“The launch of her vastly profitable magnificence line helped drive general revenues up.
“She could also be posh, however her followers all wish to purchase into her and – being the large A-lister that she is – it’s going to naturally assist to maximise gross sales.
“I’ve excessive expectations for Victoria.”
Gwyneth Paltrow’s distinctive Goop model typically creates quirky headlinesCredit score: Getty
GOOP is among the unique wellness web sites and sells all the things from magnificence merchandise to intercourse toys.
Regardless of some merchandise costing as much as £2,000, actress Gwyneth Paltrow, 50, remains to be successful together with her model.
Nick says: “From sexual wellness and candles to skincare, make-up and hair care, she has cornered the market.
“Goop is continually within the headlines together with her considerably weird suggestions, like bee-sting facials, however it’s nice PR and he or she’s getting promoting without spending a dime.
“Many individuals have tried to repeat however by no means so efficiently as she has – and that’s in all probability all the way down to her extravagant wellness concepts.”
At simply 25, Kylie Jenner has amassed an enormous fortune due to her cosmetics varyCredit score: The Mega Company
SHE launched Kylie Cosmetics with a test-run of Kylie Lip Kits in late 2015 and, eight years on, her model now boasts a full make-up assortment and skincare vary.
The 25-year-old beforehand claimed her dad and mom Kris and Caitlyn Jenner minimize her off financially on the age of 15, which meant she needed to begin making her personal fortune.
Nick says: “Kylie has managed to do one thing that most individuals didn’t count on, in creating an empire based mostly on her lips.
“After going through a backlash for denying she had lip fillers as an adolescent, she used the ensuing unhealthy press to assist launch her model six months later.
“Quick ahead to now and her model is unstoppable. It’s inclusive, pattern led and glamorous, similar to her.
“She additionally cross-promotes her ranges through collaborations with sisters Kim, Khloe and Kendall and even her mum.”
Former TOWIE star Sam Faiers game-changing skincare enterprise has rapidly turn out to be successfulCredit score: Instagram
FORMER Towie star Sam, 32, stepped on to the wonder scene in 2020 and developed her lockdown enterprise right into a multi-million-pound model known as Revive Collagen.
It claims to be a game-changing indigestible skincare product developed to combat the indicators of ageing – and guarantees to work in simply six to eight weeks.
Nick says: “She’s a preferred star with 2.5million Instagram followers, which helps in the case of promoting.
“Her model has turn out to be the No1 collagen digestible, and that’s all the way down to having a product that truly works. Repeat prospects need the elixir of youth.”
Trinny Woodall’s success has been put all the way down to her hands-on methodCredit score: Getty
AFTER years within the style and wonder world, Trinny began the enterprise “from her kitchen desk” in 2017 to “give everybody the instruments to be their finest”.
Now her magnificence model, Trinny London, is bringing in tens of millions.
Nick says: “When Trinny began her enterprise, her intention was to make girls really feel nice. She did this completely.
“This posh poster lady from London has created a best-seller and that’s all the way down to her hands-on perspective and social media presence.
“Trinny, at 59, nonetheless is aware of the right way to seize her viewers’s consideration by importing enjoyable, witty movies on YouTube, like her latest ‘Tips on how to get post-sex glowy pores and skin in seconds’.
“She will get the phrase on the market, and that has pushed shoppers wild.”
Mannequin Rosie Huntingdon-Whiteley has moved from lingerie to skincare merchandiseCredit score: Getty
WITH greater than 20 years of expertise as one of the vital influential faces within the style trade, Brit Rosie Huntingdon-Whiteley launched her personal sustainable model Rose Inc in 2018.
The 36-year-old mannequin’s magnificence enterprise attracts on her skilled expertise within the make-up chair.
Nick says: “Her first lingerie assortment for Marks & Spencer bought out – then she created a skincare and life-style vary.
“Her make-up model performs on her personal magnificence and life-style.
“Rosie’s complexion is flawless, which definitely helps when promoting make-up merchandise.”