UKIE and Many Cats Studios Launch Impression Marketing campaign: Get Concerned Now!

UKIE and Many Cats Studios have introduced Impression, a marketing campaign to spotlight six disabled and neurodiverse professionals within the video games business. In its newest UK Video games Business Consensus report, UKIE discovered that 4% of respondents recognized as disabled whereas 18% thought of themselves neurodiverse. The marketing campaign will showcase the six people by way of talking alternatives and invites to UK occasions, in addition to a digital marketing campaign highlighting their skilled achievements. Purposes open on April 24 and are open to content material creators, builders, journalists, and esports rivals within the business.

The marketing campaign is a collaboration between UKIE’s Increase The Sport range pledge and Many Cats Studios, which is devoted to enhancing accessibility in video games. Many Cats Studios’ director Chris Goodyear shared, “I’m proud to work with UKIE to create one thing that can present disabled and neurodiverse individuals that there’s a place for them on this business and have fun the contributions of a marginalised group.” Daniel Wooden, chief technique officer at UKIE, added that constructing an equal, various and inclusive video games business is a key precedence for the UK video games sector.

The UK’s sport market was lately valued at £7.05bn, although UKIE has warned that “severe funding” might be required to keep up development within the business.

Introducing Impression – the joint marketing campaign by @ManyCatsStudios and Ukie’s #RaiseTheGame initiative to showcase disabled and neurodiverse individuals working in video games.

Nominations at the moment are open:

— Ukie (@uk_ie) April 24, 2023